The Outdoor Plus™ Minimum Advertised Price (MAP) Policy

Introduction

At The Outdoor Plus, our Minimum Advertised Price (MAP) Policy exists to protect the integrity, value, and reputation of our brand. Every fire feature, grill, and custom-built product represents a commitment to craftsmanship, quality, and innovation. Consistent pricing helps preserve that value while creating a fair and competitive marketplace for all authorized partners.

Active Account Requirement

Authorized accounts are expected to actively promote and sell The Outdoor Plus products. Accounts that remain inactive for an extended period may be reviewed and are subject to discontinuation at the sole discretion of The Outdoor Plus.

Purpose of the MAP Policy

The purpose of this policy is to:

Maintain consistent brand positioning across all sales channels
Protect the perceived value of The Outdoor Plus products
Promote fair competition among authorized dealers
Support long-term growth and profitability for both The Outdoor Plus and its partners

Definition of MAP

Minimum Advertised Price (MAP) refers to the lowest price at which an authorized reseller may advertise a The Outdoor Plus product.

Authorized resellers may not advertise, offer for sale, quote, discount, or sell The Outdoor Plus products below the established Minimum Advertised Price (MAP) without prior written authorization from The Outdoor Plus. Any advertised or transacted price below MAP constitutes a violation of this policy.

Advertising Standards

Authorized resellers may advertise products at or above the established MAP.

The following practices are permitted:

Free or discounted shipping
Financing programs
Value-added services
“Call for Pricing”
“Contact Us for Pricing”
“Request a Quote”

Provided no advertised price is displayed below MAP.

Prohibited Practices

The following practices are strictly prohibited:

Advertising products below MAP
Implied pricing below MAP
Unauthorized discount codes or promotional offers
Sitewide promotions that reduce The Outdoor Plus products below MAP
Cart-level discounts affecting The Outdoor Plus products
Price-in-cart advertising tactics
Hidden pricing mechanisms
Misleading bundle pricing
Gift cards, rebates, or credits that effectively reduce pricing below MAP
Any attempt to circumvent the intent of this policy

Coupons, Discounts & Promotions

Authorized resellers may not advertise coupons, promo codes, automatic discounts, loyalty rewards, or sitewide promotions that result in an advertised price below MAP.

Authorized resellers may not advertise, quote, offer for sale, discount, or sell The Outdoor Plus products below the established MAP without prior written authorization from The Outdoor Plus. This restriction applies to all sales channels, including public advertisements, private quotations, email communications, telephone orders, and direct customer transactions.

Listing Accuracy Requirements

Authorized resellers are responsible for maintaining accurate product information, including:

Product names
Part numbers
Specifications
Product descriptions
Images
Pricing information

Misleading, inaccurate, or deceptive listings may be treated as policy violations.

Correction Deadlines

Authorized resellers must correct any MAP violation, pricing discrepancy, or listing inaccuracy within forty-eight (48) hours of notification by The Outdoor Plus.

Failure to make required corrections within the allotted timeframe may result in enforcement action.

Monitoring & Enforcement

The Outdoor Plus actively monitors advertised pricing, product listings, and reseller activity across e-commerce platforms and internet marketplaces to ensure compliance with this policy. Compliance may be evaluated using screenshots, archived records, marketplace data, third-party monitoring services, customer inquiries, direct reseller communications, and other documentation methods.

To verify compliance, The Outdoor Plus may utilize anonymous purchasing inquiries, quote requests, account reviews, test transactions, and other investigative methods designed to evaluate advertised pricing, promotional activity, and sales practices. Information obtained through these methods may be used to document potential violations and support enforcement actions.

The Outdoor Plus reserves the sole right to determine whether sufficient evidence exists to establish a violation of this policy.

Violations may result in enforcement actions including:

First Violation

Written warning
Correction required within 48 hours
Thirty (30) day monitoring period

Second Violation

Correction required within 48 hours
Suspension of promotional benefits and incentives
Temporary restrictions on purchasing privileges
Sixty (60) day monitoring period

Third Violation

Minimum one-year suspension or termination of authorized reseller status
Removal from pricing programs and marketing support
Placement on The Outdoor Plus Restricted / Do Not Sell List

Immediate Enforcement Rights

The Outdoor Plus reserves the right to bypass progressive enforcement and take immediate action in cases involving:

Intentional MAP violations
Repeated non-compliance
Unauthorized marketplace sales
Product diversion
Brand damage
Circumvention of policy requirements

Immediate enforcement may include suspension, termination, or removal of authorized reseller status.

Distributor Compliance

Distributors may only sell to authorized resellers in good standing with The Outdoor Plus.

Distributors must not supply products to:

Unauthorized resellers
Suspended accounts
Restricted entities
Unauthorized marketplaces

Distributors are expected to assist in preventing product diversion and supporting policy enforcement efforts. The Distributor acknowledges that all downstream B2B customers, purchasing The Outdoor Plus or Videl BBQ Products, must comply with Manufacturer’s Minimum Advertised Price (MAP) Policy. Additionally, the distributor shall ensure that such customers do not advertise or sell these Products below the established MAP and are strictly prohibited from listing, marketing, or selling the Products on any third‑party online marketplaces, including but not limited to Amazon, eBay, Walmart Marketplace, or similar platforms. Distributor is responsible for enforcing these requirements within its sales network.

Unilateral Policy Statement

This MAP Policy is established unilaterally by The Outdoor Plus and may be modified, updated, or discontinued at any time at the sole discretion of The Outdoor Plus.

Compliance with this policy is a condition of maintaining an authorized reseller relationship.

Important Clarification

The sole purpose of this policy is to establish standards for publicly advertised pricing and protect the integrity of The Outdoor Plus brand.

For questions regarding this policy, please contact:

The Outdoor Plus
909-460-5579
[email protected]